Overcoming resistance to innovations: an approach for the use of communication tools within the innovation process
| Year of publication: |
2009
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|---|---|
| Authors: | Dorner, Nadin ; Gurtner, Sebastian ; Schefczyk, Michael |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 21933947. - Vol. 4.2009, 2, p. 199-216
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