Overcoming the challenges that hinder new service development by manufacturers with diverse services strategies
Year of publication: |
October 2017
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Authors: | Burton, Jamie ; Story, Vicky M. ; Raddats, Chris ; Zolkiewski, Judy |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 192.2017, p. 29-39
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Subject: | Servitization challenges | New service development processes | Manufacturers’ services strategies | Dienstleistungsmanagement | Service management | Industrie | Manufacturing industries | Leistungsbündel | Bundling strategy | Innovationsmanagement | Innovation management | Dienstleistung | Services | Unternehmensdienstleistung | Business services | Dienstleistungssektor | Service industry | Dienstleistungsinnovation | Service innovation | Innovation |
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