Overcoming the liability of foreigness in international retailing : a consumer perspective
Masayoshi Maruyama; Lihui Wu
| Year of publication: |
2015
|
|---|---|
| Authors: | Maruyama, Masayoshi ; Wu, Lihui |
| Published in: |
Journal of international management. - New York, NY : Elsevier, ISSN 1075-4253, ZDB-ID 1285468-2. - Vol. 21.2015, 3, p. 200-210
|
| Subject: | Liability of foreignness | Discrimination hazards | CSR | International retailing | Corporate Social Responsibility | Corporate social responsibility | Einzelhandel | Retail trade | Multinationales Unternehmen | Transnational corporation | Haftung | Liability | Handelsmanagement | Retail management | Internationaler Markteintritt | International market entry | Internationale Geschäftsbeziehungen | International business | Ausländische Tochtergesellschaft | Foreign subsidiary | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011398460