Overcoming the "recency trap" in customer relationship management
Scott A. Neslin; Gail Ayala Taylor; Kimberly D. Grantham; Kimberly R. Mcneil
| Year of publication: |
2013
|
|---|---|
| Authors: | Neslin, Scott A. ; Taylor, Gail Ayala ; Grantham, Kimberly D. ; McNeil, Kimberly R. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 41.2013, 3, p. 320-337
|
| Subject: | Beziehungsmarketing | Relationship marketing | Lebenszyklus | Life cycle | Kundenwert | Customer value | Ganzzahlige Optimierung | Integer programming | Unternehmenserfolg | Firm performance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009747845