Overcoming the “recency trap” in customer relationship management
| Year of publication: |
2013
|
|---|---|
| Authors: | Neslin, Scott A. ; Taylor, Gail Ayala ; Grantham, Kimberly D. ; McNeil, Kimberly R. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 41.2013, 3, p. 320-337
|