Overcoming vulnerability : channel design strategies to alleviate vulnerability perceptions in customer journeys
Nancy V. Wünderlich, Jens Hogreve, Ilma Nur Chowdhury, Hannes Fleischer, Sahar Mousavi, Julia Rötzmeier-Keuper, Rui Sousa
| Year of publication: |
2020
|
|---|---|
| Authors: | Wünderlich, Nancy V. ; Hogreve, Jens ; Chowdhury, Ilma Nur ; Fleischer, Hannes ; Mousavi, Sahar ; Rötzmeier-Keuper, Julia ; Sousa, Rui |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 116.2020, p. 377-386
|
| Subject: | Channel design | Channel management | Customer journey mapping | Customer vulnerability | Transformative service research | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.07.027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012257627