Overview of contemporary public relations theory
Bronwyn Kirby
| Year of publication: |
2009
|
|---|---|
| Authors: | Kirby, Bronwyn |
| Published in: |
Public relations campaigns. - South Melbourne, Vic. [u.a.] : Oxford Univ. Press, ISBN 0-19-555910-X. - 2009, p. 31-52
|
| Subject: | Öffentlichkeitsarbeit | Public relations | Kommunikationswissenschaft | Communication science | Verhalten | Behaviour | Austauschtheorie | Social exchange theory | Lernpsychologie | Learning psychology | Australien | Australia | Neuseeland | New Zealand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003974559