Overview of Opportunities and Challenges in Marketing Strategies of Ecopreneurs for Their Eco-Prenrurial Products in the Markets of Saurahtra Region

Ecopreneurs accelerates the change in the social status of a country and works for the betterment of the society. Ecopreneurs sure hunters find the opportunity, initiate the change and gains economic rewards in return. Ecopreneurs are people e the willingness to do ecofriendly business or green business with required skills, motivation as well as thinking the boundaries. Ecopreneurs are born with the quality to adventure, thinking beyond the boundaries, have to take risks, and are eager to make drastic changes in the production methodology and to make new uses of raw materials. Like entrepreneurs the Ecopreneurs have to face all the problems relating to generation of funds, arrangement of material, oppose from family and society, latest technology, taxes, marketing, skilled work force, proper infrastructure and much more. Hence Ecopreneurs also have to overcome all the challenges and treat them as opportunities for their business. Our survey has focused on the challenges faced by various Ecopreneurs in Gujarat which involves 67 Ecopreneurs across rural and urban areas of Saurashtra Region of Gyjarat State. We have also provided some suggestions at the end of our survey which if taken seriously would act as a fuel to the burring desires of Ecopreneurs in Saurashtra region of Gujarat State