Overwhelming targeting options : selecting audience segments for online advertising
Iman Ahmadi, Nadia Abou Nabout, Bernd Skiera, Elham Maleki, Johannes Fladenhofer
| Year of publication: |
2024
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|---|---|
| Authors: | Ahmadi, Iman ; Abou Nabout, Nadia ; Skiera, Bernd ; Maleki, Elham ; Fladenhofer, Johannes |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 2014002-2. - Vol. 41.2024, 1, p. 24-40
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| Subject: | App Tracking Transparency Framework | Apple | Audience Segments | Facebook | Online Advertising | Spotify | Targeting | Third-Party Data | Online-Marketing | Internet marketing | Zielgruppe | Target group | Social Web | Social web | Werbewirkung | Advertising effects | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Apfel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2023.08.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015057181