PОLITICAL МАRKETING – NЕGATIV CAMPAING

It is common for political parties and certain individuals that during the election campaign they try to use a negative campaign in order to achieve a certain advantage over their rivals. What are the effects of such campaigns, whether they are successful or even counter-productive. The authors of these paper present specified case in order to show the result of such a campaign.

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Year of publication:	2014-04
Authors:	Ljubisa Stojmirović , Aleksandra Stojković , Tomislav Nikolić
Institutions:	„Ekonomika“ Society of Economists, Niš (Serbia)
Subject:	campaigns \| political marketing \| parties \| the media \| voters

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Extent:	application/pdf
Series:	Ekonomika, Journal for Economic Theory and Practice and Social Issues.
Type of publication:	Book / Working Paper
Notes:	The price is Free Number 2014-01 5 pages
Classification:	D72 - Economic Models of Political Processes: Rent-Seeking, Elections, Legistures, and Voting Behavior ; L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.) ; M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011093999