P2P host brand management : conceptualization and utilization with a consumer behavioral economic approach
Wenfang (Eris) Liu, Sung in Kim, Jaewook Kim
| Year of publication: |
2024
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| Authors: | Liu, Wenfang ; Kim, Sung In ; Kim, Jaewook |
| Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 41.2024, 8, p. 1054-1070
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| Subject: | choice behavior | discrete choice modeling | host brand management | Peer-to-peer (P2P) brand | willingness to pay | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Zahlungsbereitschaftsanalyse | Willingness to pay | Diskrete Entscheidung | Discrete choice | Verhaltensökonomik | Behavioral economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2024.2369760 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015183069