Package design and consumer memory
Kambiz Heidarzadeh Hanzaee; Sara Sheikhi
| Year of publication: |
2010
|
|---|---|
| Authors: | Hanzaee, Kambiz Heidarzadeh ; Sheikhi, Sara |
| Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 6.2010, 2, p. 165-183
|
| Subject: | Verpackung | Packaging | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Markenimage | Brand image | Islamische Staaten | Islamic countries |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003942670