Paid, Owned, Earned: Maximizing Marketing Returns in a Socially Connected World
| Year of publication: |
2013
|
|---|---|
| Authors: | Cuthill, Ian D.H. |
| Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 22.2013, 2, p. 193-194
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Social media | Internet traffic | Advertising | Viral advertising | Owned media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/10610421311321068 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014896362