Papers - 5 Measuring Market Orientation: Are There Differences Between Business Marketers and Consumer Marketers?
| Year of publication: |
2000
|
|---|---|
| Authors: | Mavondo, Felix T. ; Farrell, Mark A. |
| Published in: |
Australian journal of management. - Los Angeles, Calif. [u.a.] : Sage, ISSN 0312-8962, ZDB-ID 6093802. - Vol. 25.2000, 2, p. 223
|