PAPERS - Can the Truth Hurt? How Honest and Persuasive Advertising Can Unintentially Lead to Increased Consumer Skepticism
| Year of publication: |
2000
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|---|---|
| Authors: | Koslow, Scott |
| Published in: |
Journal of consumer affairs : official publication of the American Council on Consumer Interests. - Malden, Mass.: Wiley, ISSN 0022-0078, ZDB-ID 701093x. - Vol. 34.2000, 2, p. 245-268
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