Paradigm debates and marketing theory, thought and practice : from the 1900s to the present day
Mark Tadajewski
| Year of publication: |
2014
|
|---|---|
| Authors: | Tadajewski, Mark |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 6.2014, 3, p. 303-330
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| Subject: | History of marketing thought | Consumption history | Market research history | Schools of marketing thought | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought | Geschichte | History | Wirtschaftsgeschichte | Economic history | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010414294