Paradigmapping marketing theory
| Year of publication: |
2004
|
|---|---|
| Authors: | Lowe, Sid ; Carr, Adrian N. ; Thomas, Michael |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 38.2004, 9, p. 1057-1064
|