Paradoxes, challenges, and opportunities in the context of ethical customer experience management
Carlos Velasco, Felipe Reinoso-Carvalho, Francisco Barbosa Escobar, Anders Gustafsson, Olivia Petit
| Year of publication: |
2024
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|---|---|
| Authors: | Velasco, Carlos ; Reinoso-Carvalho, Felipe ; Barbosa Escobar, Francisco ; Gustafsson, Anders ; Petit, Olivia |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 10, p. 2506-2524
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| Subject: | customer experience management | digital transformations | Ethics | experience design | experience economy | paradoxes | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization | Event-Marketing | Event marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22069 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015133814