Paralanguage classifier (PARA) : an algorithm for automatic coding of paralinguistic nonverbal parts of speech in text
Andrea Webb Luangrath, Yixiang Xu, and Tong Wang
| Year of publication: |
2023
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|---|---|
| Authors: | Luangrath, Andrea Webb ; Xu, Yixiang ; Wang, Tong |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 2, p. 388-408
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| Subject: | consumer engagement | consumer linguistics | emoji | nonverbal communication | online word of mouth | social media | text analytics | textual paralanguage | Social Web | Social web | Virales Marketing | Viral marketing | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour | Linguistik | Linguistics | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437221116058 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014233909