Parallel experimentation and competitive interference on online advertising platforms
Caio Waisman, Navdeep S. Sahni, Harikesh S. Nair, Xiliang Lin
| Year of publication: |
2025
|
|---|---|
| Authors: | Waisman, Caio ; Sahni, Navdeep S. ; Nair, Harikesh ; Lin, Xiliang |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 44.2025, 2, p. 437-456
|
| Subject: | A/B/n testing | causal inference | digital advertising | e-commerce | experimentation | platforms | Online-Marketing | Internet marketing | Digitale Plattform | Digital platform | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Experiment | Werbewirkung | Advertising effects | Werbung | Advertising | Kausalanalyse | Causality analysis | Netzwerkökonomik | Network economics | Theorie | Theory | Social Web | Social web | Mobile Marketing | Mobile marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2022.0194 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441905