Parallel importation : an empirical investigation of online unauthorized distribution channels for luxury fashion goods
Year of publication: |
2012
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Authors: | Zhao, Kexin ; Zhao, Xin ; Deng, Jing |
Published in: |
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers. - Heidelberg [u.a.] : Springer, ISBN 3-642-29872-9. - 2012, p. 216-224
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Subject: | Textilhandel | Textile distribution | Online-Handel | Online retailing | Mode | Fashion | Luxusgüter | Luxury goods | Markenimage | Brand image | Illegaler Handel | Illicit trade | Import | Vertriebsweg | Distribution channel |
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