Parallel pathways to brand loyalty : mapping the consequences of authentic consumption experiences for hotels and Airbnb
Makarand Mody, Lydia Hanks, Tarik Dogru
| Year of publication: |
2019
|
|---|---|
| Authors: | Mody, Makarand Amrish ; Hanks, Lydia ; Dogru, Tarik |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 74.2019, p. 65-80
|
| Subject: | Consumption authenticity | Experience | Well-being | Brand love | Brand loyalty | Airbnb | Sharing economy | Konsumentenverhalten | Consumer behaviour | Markentreue | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Markenführung | Brand management | Markenartikel | Brand | Share Economy | Kundenzufriedenheit | Customer satisfaction | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2019.02.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012128566