Parent Brand Susceptibility to Negative Feedback Effects from Brand Extensions : A Meta‐Analysis of Experimental Consumer Findings
| Year of publication: |
2021
|
|---|---|
| Authors: | Milberg, Sandra J. ; Cuneo, Andres ; Silva, Monica ; Goodstein, Ronald C. |
| Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - 2021 (30.12.)
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1282 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012808428