Participants' service quality perceptions of fantasy sports websites : the relationship between service quality, customer satisfaction, attitude, and actual usage
Year of publication: |
2010
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Authors: | Suh, Young Ik ; Pedersen, Paul M. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 19.2010, 2, p. 78-87
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Subject: | Website | Sport | Sports | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
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