Participation rates and gross revenue vs. promotion and exposure : advertisement and multimedia coverage of 18 sports within NCAA Division I athletic department websites
Coyte G. Cooper; Erianne A. Weight
| Year of publication: |
2011
|
|---|---|
| Authors: | Cooper, Coyte G. ; Weight, Erianne A. |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 14.2011, 4, p. 399-408
|
| Subject: | Sportmarketing | Sports marketing | Online-Marketing | Internet marketing | Website | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009390338