Participation rates and gross revenue vs. promotion and exposure : advertisement and multimedia coverage of 18 sports within NCAA Division I athletic department websites
Coyte G. Cooper; Erianne A. Weight
| Year of publication: |
2011
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|---|---|
| Authors: | Cooper, Coyte G. ; Weight, Erianne A. |
| Published in: |
Sport management review. - Amsterdam [u.a.] : Elsevier, ISSN 1441-3523, ZDB-ID 21052578. - Vol. 14.2011, 4, p. 399-408
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009890519