Participative Marketing: How Should Brands Thank Consumers For Their Contribution?
| Year of publication: |
2010-06
|
|---|---|
| Authors: | Monnot, Elisa ; Reniou, Fanny |
| Institutions: | Université Paris-Dauphine (Paris IX) |
| Subject: | Consumer | Brand |
| Series: | |
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| Type of publication: | Book / Working Paper |
| Classification: | M31 - Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10010708995