Participatory cultural events and place attachment : a new path towards place branding?
Zafeirenia Brokalaki and Roberta Comunian
| Year of publication: |
2020
|
|---|---|
| Authors: | Brokalaki, Zafeirenia ; Comunian, Roberta |
| Published in: |
Urban events, place branding and promotion : place event marketing. - London : Routledge, ISBN 978-1-138-35439-5. - 2020, p. 63-85
|
| Subject: | Athen | Athens | Standortmarketing | Place marketing | Kulturveranstaltung | Cultural event | Großveranstaltung | Big event | Griechenland | Greece |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012161186