PARTICULARITIES OF LIFE INSURANCE PURCHASING PROCESS

The decision to buy a life insurance policy is in most of the cases a complex decision. The consumer faces many problems before the purchase and during the effective process and after the purchase.

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Year of publication:	2010
Authors:	GRIDEANU, Nicoleta ; BARBU, Ilie-Mircea
Published in:	Review of General Management. - Facultatea de Management. - Vol. 12.2010, 2, p. 59-65
Publisher:	Facultatea de Management
Subject:	life-insurance \| insurance policy \| situational factors \| decision-making

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Extent:	application/pdf
Type of publication:	Article
Language:	English
Classification:	M31 - Marketing ; G22 - Insurance; Insurance Companies
Source:	RePEc - Research Papers in Economics

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