Partitioning service encounters into touchpoints to enhance quality
Donelda S. McKechnie and Jim Grant; Fatema Shabbir Golawala
| Year of publication: |
2011
|
|---|---|
| Authors: | McKechnie, Donelda S. ; Grant, Jim ; Golawala, Fatema Shabbir |
| Published in: |
International journal of quality and service sciences. - Bingley [u.a.] : Emerald, ISSN 1756-669X, ZDB-ID 2473962-5. - Vol. 3.2011, 2, p. 146-165
|
| Subject: | Kundenservice | Customer service | Dienstleistungsqualität | Service quality | Passagierluftverkehr | Air passenger transport | Fluggesellschaft | Airline | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009299632