Partner relationship management : semantic extension of CRM systems for the partner searching and management in R&D environments
Diego Jiménez-López; Marcos Ruano-Mayoral; Joaquín Fernández-González; Fernando Cabezas Isla
| Year of publication: |
2012
|
|---|---|
| Authors: | Jiménez-López, Diego ; Ruano-Mayoral, Marcos ; Fernández-González, Joaquín ; Cabezas Isla, Fernando |
| Published in: |
Customer relationship management and the social and semantic web : enabling cliens conexus. - Hershey, Pa. : Business Science Reference, ISBN 1-61350-044-0. - 2012, p. 158-170
|
| Subject: | Industrieforschung | Industrial research | KMU | SME | Unternehmenskooperation | Inter-firm cooperation | Beziehungsmarketing | Relationship marketing | Semantisches Web | Semantic web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009377735