Party time : recreation rituals in the world of B2B
Julien Cayla; Bernard Cova; Lionel Maltese
| Year of publication: |
2013
|
|---|---|
| Authors: | Cayla, Julien ; Cova, Bernard ; Maltese, Lionel |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 11/12, p. 1394-1421
|
| Subject: | anthropology | parties | personal contact | relationship marketing | ritual | socialisation | Beziehungsmarketing | Relationship marketing | Politische Partei | Political party | B-to-B-Marketing | Business-to-business marketing | Anthropologie | Anthropology | Lieferantenmanagement | Supplier relationship management | Wirtschaftskultur | Economic culture |
| Extent: | graph. Darst., Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010209625