Passing the Bechdel Test and the influence of Internet and social media advertising on seeing a new movie release
Joshua Fogel, Kara Criscione
| Year of publication: |
2020
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|---|---|
| Authors: | Fogel, Joshua ; Criscione, Kara |
| Published in: |
The psychologist-manager journal : official journal of the Society of Psychologists in Management. - Washington, DC : Educational Publishing Foundation of the American Psychological Assoc., ISSN 1088-7156, ZDB-ID 2081658-3. - Vol. 22.2020, 3, p. 67-77
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| Subject: | Bechdel Test | movies | advertising | social media | gender | Social Web | Social web | Filmwirtschaft | Film industry | Werbung | Advertising | Online-Marketing | Internet marketing | Internet | Film | Werbewirkung | Advertising effects | Geschlecht | Gender | Internetnutzung | Internet usage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012304000