Path analysis of atmospherics and convenience on flow: the mediation effects of brand affect and brand trust
| Year of publication: |
2012
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|---|---|
| Authors: | Ong, Fon Sim ; Khong, Kok Wei ; Faziharudean, Tengku M. ; Dai, Xin |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 0959-3969, ZDB-ID 10985888. - Vol. 22.2012, 3 (1.7.), p. 277-292
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