Path analysis of atmospherics and convenience on flow : the mediation effects of brand affect and brand trust
Fon Sim Ong, Kok Wei Khong, Tengku M. Faziharudean and Xin Dai
| Year of publication: |
2012
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|---|---|
| Authors: | Fon Sim Ong ; Kok Wei Khong ; Faziharudean, Tengku M. ; Dai, Xin |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 22.2012, 3, p. 277-291
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| Subject: | Handelsmarketing | Retail marketing | Werbepsychologie | Psychology of advertising | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Multivariate Analyse | Multivariate analysis | Einkaufszentrum | Shopping center | Malaysia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009571541