Path to purchase : a mutually exciting point process model for online advertising and conversion
Lizhen Xu; Jason A. Duan, Andrew Whinston
| Year of publication: |
2014
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|---|---|
| Authors: | Xu, Lizhen ; Duan, Jason A. ; Whinston, Andrew B. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 60.2014, 6, p. 1392-1412
|
| Subject: | attribution model | online advertising | conversion | mutually exciting point process | multivariate stochastic model | search advertisement | display advertisement | business analytics | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010381868