Paths to the market : developing an effective tourism distribution strategy
Douglas Pearce
| Year of publication: |
2007
|
|---|---|
| Authors: | Pearce, Douglas G. |
| Publisher: |
Wellington : Victoria Management School, Victoria Univ. of Wellington |
| Subject: | Tourismuswirtschaft | Tourism industry | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management |
| Extent: | 48 S. 1 CD-ROM |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-475-12317-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003663012