Patient value co-creation in online health communities : social identity effects on customer knowledge contributions and membership continuance intentions in online health communities
Year of publication: |
2015
|
---|---|
Authors: | Zhao, Jing ; Wang, Tao ; Fan, Xiucheng |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 26.2015, 1, p. 72-96
|
Subject: | Co-creation | Health services | Kundenintegration | Customer integration | Social Web | Social web | Gesundheit | Health | Beziehungsmarketing | Relationship marketing | Gesundheitswesen | Health care system |
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