Patterns in motion : how visual patterns in ads affect product evaluations
Stefania Farace, Anne Roggeveen, Francisco Villarroel Ordenes, Ko De Ruyter, Martin Wetzels, Dhruv Grewal
| Year of publication: |
2020
|
|---|---|
| Authors: | Farace, Stefania ; Roggeveen, Anne ; Ordenes, Francisco Villarroel ; Ruyter, Ko de ; Wetzels, Martin ; Grewal, Dhruv |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 49.2020, 1, p. 3-17
|
| Subject: | product evaluation | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2019.1652120 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012201574