Patterns of Buyer Behavior: Regularities, Models, and Extensions
| Year of publication: |
1995
|
|---|---|
| Authors: | Uncles, Mark ; Ehrenberg, Andrew ; Hammond, Kathy |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 14.1995, 3, 2, p. G71
|