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Living in a global world : influence of consumer global orientation on attitudes toward global brands from developed versus emerging countries
Guo, Xiaoling, (2013)
Cultural dynamics and marketing strategies for emerging markets : characterization of group subcultures and consumption preferences
Kivenzor, Gregory J., (2015)
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel, (2017)
Patterns of consumer interest across developed and emerging markets
Kulkarni, Gauri, (2012)
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P.K., (2021)
The Impact of Online and Offline Information Sources on Automobile Choice Behavior