Patterns of Credible Commitments: Territory and Brand Selectivity in Industrial Distribution Channels
| Year of publication: |
1997
|
|---|---|
| Authors: | Fein, Adam J. ; Anderson, Erin |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 61.1997, 2, p. 19-34
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