Patterns of marketing adaptation in international business : a study of American business firms operating in India
M. P. Kacker
| Year of publication: |
1972
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|---|---|
| Authors: | Kacker, M. P. |
| Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 12.1972, 4/5, p. 111-124
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| Subject: | Unternehmung ausländische | Vereinigte Staaten | Indien |
| Type of publication: | Article |
|---|---|
| Notes: | mit franz. und dt. Zsfassung. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002181522