Paving the way for CRM success : the mediating role of knowledge management and organizational commitment
Aurora Garrido-Moreno; Nigel Lockett; Víctor García-Morales
| Year of publication: |
2014
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|---|---|
| Authors: | Garrido-Moreno, Aurora ; Lockett, Nigel ; García-Morales, Víctor |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 51.2014, 8, p. 1031-1042
|
| Subject: | Customer relationship management (CRM) | CRM success | CRM technology infrastructure | Organizational commitment | Knowledge management | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Mitarbeiterbindung | Employee retention | Erfolgsfaktor | Success factor |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010466473