Pay what you want as a marketing strategy in monopolistic and competitive markets
Year of publication: |
2014
|
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Authors: | Schmidt, Klaus ; Spann, Martin ; Zeithammer, Robert |
Publisher: |
München : CESifo |
Subject: | customer-driven pricing mechanisms | pay what you want | price discrimination | revenue management | social preferences | Preismanagement | Pricing strategy | Preisdifferenzierung | Price discrimination | Konsumentenverhalten | Consumer behaviour | Revenue-Management | Revenue management | Marketingmanagement | Marketing management | Kundenintegration | Customer integration |
Extent: | Online-Ressource ([1], 38 S.) |
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Series: | CESifo working papers. - München : [Verlag nicht ermittelbar], ISSN 2364-1428, ZDB-ID 2065232-X. - Vol. 5069 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | English |
Notes: | Systemvoraussetzungen: Acrobat Reader |
Other identifiers: | hdl:10419/105122 [Handle] |
Classification: | D03 - Behavioral Economics; Underlying Principles |
Source: | ECONIS - Online Catalogue of the ZBW |
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