Pay-what-you-want or mark-off-your-own-price : a framing effect in customer-selected pricing
Marina Schröder, Annemarie Lüer, Abdolkarim Sadrieh
| Year of publication: |
August 2015
|
|---|---|
| Authors: | Schröder, Marina ; Lüer, Annemarie ; Sadrieh, Abdolkarim |
| Published in: |
Journal of behavioral and experimental economics. - Amsterdam [u.a.] : Elsevier, ZDB-ID 2769607-8. - Vol. 57.2015, p. 200-204
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| Subject: | Participative pricing | Voluntary payment mechanism | Framing | Field experiment | Prospect Theory | Prospect theory | Feldforschung | Field research | Experiment | Preismanagement | Pricing strategy | Preis | Price | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.socec.2014.10.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011560975