Pay-what-you-want pricing : a structured review on drivers of prices paid by customers
Agnes Sophie Roggentin, MLitt, Mirja Bues, M.Sc.
| Year of publication: |
2017
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|---|---|
| Authors: | Roggentin, Agnes Sophie ; Kroschke, Mirja |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 34.2017, 6, p. 40-49
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| Subject: | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Preis | Price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011802452