Paying for what? : how much? ; and why (not)? ; predictors of paying intent for multiplatform newspapers
Hsiang Iris Chyi
| Year of publication: |
2012
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|---|---|
| Authors: | Chyi, Hsiang Iris |
| Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 14.2012, 3, p. 226-250
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| Subject: | Vertriebsweg | Distribution channel | Elektronische Publikation | Electronic publishing | Zahlungsbereitschaftsanalyse | Willingness to pay | Presseverlag | Press publisher | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009625408