Peak-end pizza : prices delay evaluations of quality
David R. Just (Dyson School of Applied Economics and Management, Cornell University, Ithaca, New York, USA), Ozge Sigirci (Institute of Social Sciences, Marmara University, Istanbul, Turkey), Brian Wansink (Dyson School of Applied Economics and Management, Cornell University, Ithaca, New York, USA)
| Year of publication: |
2015
|
|---|---|
| Authors: | Just, David ; Sigirci, Ozge ; Wansink, Brian |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 7, p. 770-778
|
| Subject: | Pricing | Enjoyment | Consumer satisfaction | Hedonic consumption experience | Peak-end rule | Taste evaluation | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Produktqualität | Product quality | Hedonischer Preisindex | Hedonic price index | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Corrigendum enthalten in: Band 26.2017, Seite 429-432 |
| Other identifiers: | 10.1108/JPBM-01-2015-0802 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011416948