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Pedagogical considerations for mass customization : a case for cross-functional education
Balachandra, Ramaiya, (2003)
FEATURES - Spotting the Customer for Emerging Technologies - John H Friar and R Balachandra demonstrate why companies should target customers of an earlier technology without asking what needs to be improved but, rather, what new applications need to be developed
Friar, John H., (1999)
Recent advances in R&D and new product development projects
Balachandra, Ramaiya, (2004)